This Month's Marketing News

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February has certainly been a busy month! Houston hosted the Super Bowl. The Snapchat IPO is underway. Instagram debuted an exciting update allowing you to post up to 10 photos in one swipe. Oh, and Google is reportedly expanding a service that will rival Uber. Marketing Interface strives to deliver marketing technology excellence as well as information you can use to create success in your business. Because marketing is such an action-packed, fast-paced industry, missing some great content is almost inevitable. We want to make sure that you catch our favorite pieces from this month’s marketing news!

MARKETING INTERFACE FEBRUARY FAVORITES:

Cybersecurity is a SCARY word, but marketers need to know about risks. Here’s why you should care. Are you worried about your company’s cybersecurity? Check out CanIGetHacked.com. Our client launches later this week and you can get on the waitlist now!

We regularly recommend content marketing as a cost-effective strategy. It is a long-term investment, so build great content marketing plan to guide you.

The days are long gone when even great marketers viewed social as only a way to reach consumers. B2B brands need to be on social as well!

Google Analytics provides huge amounts of data to marketers. With an entry price tag of $0, every company should be using it. Here are some tips for analyzing your site’s performance using Google Analytics.

Keeping up with marketing technology can be a formidable task. Conductor polled marketing execs last November and found that almost 25% use 10-20 tools.

Coming up with fresh and effective email subject lines can be a challenge. Check out some that have caught the eyes of the HubSpot team.

Lastly, if you are in Houston, please join us on March 23 at Station Houston to celebrate the launch of Mona Loves Gustav! Register here.

Happy reading!