Starter Kit: Beginner’s Guide to Google Analytics

Starter Kit: Beginner’s Guide to Google Analytics

Congratulations! You have decided to embark on the engaging and rewarding journey that is Google Analytics. Whether you are already committed to implementing Google Analytics as part of your business strategy or simply want to educate yourself on the basics, this blog post is for you! Google Analytics is a web analytics service offered by […]

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Where Marketing Technology Won’t Help You Win

Where Marketing Technology Won’t Help You Win

Our business was founded on the premise that marketing falls short without implementing technology in strategic areas. However, when creating your marketing technology strategy and blueprint, understanding where technology won’t be effective is as important as knowing where it will. Here is our list of the top five marketing elements that should still be managed […]

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Innovation versus Execution

Ron Ashkenas’ HBR Blog post entitled When Not to Celebrate Failure prompted us to think about the differences between innovation and execution in our world of marketing technology. Ron astutely highlights the difference between startup companies (the innovators) where failure is badge of honor and a pre-requisite for success, and established companies (the executors) where the […]

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