The Marketing Interface Process
to Design, Create, & Use Marketing Technology Stacks


Create a strategy for your marketing technology stack based on your customer journey

1. STRATEGY

Customer Journey Map & Basic Martech Blueprint

Don't rush hurrying through finding the right marketing technology vendor

2. SELECTION

Detailed Martech Blueprint

Set up your systems and workflows to maximize the power marketing technology can provide

3. IMPLEMENTATION

Optimized Infrastructure

Marketing Interface can either train your team on marketing tools or execute your marketing

4. HANDOFF

Live Operations

One: Strategy

  • Hold kickoff meeting with all key stakeholders
  • Define your company’s technology philosophy and strategy
  • Document requirements and priorities
  • Create a customer journey map personalized to your business
  • Design a functional martech blueprint

Three: Implementation

  • Create Project Schedule
  • Identify & Engage Expert Resources (as needed)
  • Configure system(s), Including Any Necessary Customization
  • Format & Import Customer’s Data
  • Test & Debug Until Acceptance Criteria Are Met

Two: Selection

  • Build comparison matrix for required tools
  • Write phone scripts
  • Coordinate product demos
  • Document recommendations in a detailed blueprint
  • Hold stage gate review

Four: Handoff

  • Prepare system(s) and operating documentation
  • Train customer staff on tools and best practices
  • Measure staff adoption and comfort of new technology
  • Hold project review & close-out meeting with key stakeholders
  • Provide ongoing support (ad hoc or scheduled)

Marketing Tactics We Support


Marketing Analytics

Digital Advertising

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Marketing Automation

Content Development

Ecommerce

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Search Engine Marketing

CRM Databases

Email Marketing

Social Media

We are vendor-agnostic to ensure that any technology we select and set up for your marketing technology stack are optimal for your company. Here are some of the tools we have helped our clients use:


Google Analytics
Hubspot
method
socialbro
Google Adwords
Mixpanel
infusionsoft
MailChimp
digg
Google Tag Manager
CrazyEgg
Salesforce IQ
buffer
sumall
Perfect Audience
unbounce
insightly
hootsuite
wordpress
Trendkite

…and many others

Marketing Interface Contact

Don't Be Shy